Hello and welcome guys, I hope you have a wonderful day today, we're going to talk about the law, firm marketing strategies that will make you the number one law firm in your area in your niche in your area of expertise, and that will add another. At least fifty thousand dollars a month to your monthly recurring Revenue. Just a quick word about me where my name, my name, is Christopher Levy and I'm a digital media agency and Consulting Services where we help service-based businesses, like lawyers like estate planners, grow their monthly recurring Revenue using a holistic marketing strategy, around short form, article content and Combining that with advertising so far, we've created over 65 million views organically and have added more than half a million in additional Revenue. In a nine months of 2023, we help. People like Mike Pugh become the number one estate planning Authority in the UK and by accident, because we're not even targeting the number two in the US that just happened by accident.
We added over 300 000 followers to his follower, account in nine months and we've added 50 000 a month in monthly Revenue to his love firm. So what is the main problem when it comes to law firms? What is the main problem to actually standing out as a lawyer, so the problem is most people. They just open up Google when they want to find a lawyer. They don't really have a connection to any lawyer, except if they know a lawyer right.
If they get recommended a lawyer, then that changes. But the problem is: if you're not on Google, like let's say slot number one to five you're going to have a problem, and even if you are the algorithm, might change. Other people might outrank you on SEO and then what you're going to do right, if you're always relying on a single source of advertising? That'S never the good solution right. If you're, not number one, you will fight over the crumbs.
We will fight over the traffic that gets left and that counts for a lot of you and then a lot of lawyers. A lot of law firms just run um advertising on Facebook and on other platforms, and they run the super generic creative threat. So I just had a couple out there right like you. Could you couldn't tell me these are all from from different lawyers. This is just stock footage that your Agency stock photos that your agencies just slaps together and then posts as a as an ad which might work a little bit.
But you know you're not gon na get like you're gon na just be comparable. People are gon na. Look at your prices. People are gon na, be okay um, you know what does it cost for this lawyer? What does it cost for this lawyer?
Why should I work with you? I have no idea so the solution to this is you need to build a brand. You need to a brand to differentiate itself from the competition, and how do you build a brand is by actually educating the market right like by being the lawyer out there, there's only a couple people doing that in every Niche, probably like three to ten or so Going on social media actually making valuable content that people have like you, actually solving their problems, giving them tips on what happens after a car crash you're, giving them tips on what to do when they get divorced, you're, giving them tips on what to do. How to you know, make their estate plan how to make that tax plan. It'S all about kind of creating that value right like exactly the same way that I'm trying to give value to you guys right now.
You want to educate your market right, because once you build that Branch, once you build, that name and people actually know you, people will flock to you right. It'S an exponential growth and it will make it much much easier for you to sell much much easier for you to hire just building a brand out there right it's a Perpetual wheel of Awesomeness. You will put out educational content. This will lead to a branding effect. This will make it easier to sell meaning you're going to pay less per for for a client acquisition, you're gon na get more clients in the same way, you're gon na get more money and then you're going to pour back those resources into an educational content and Branding effect, so people are gon na want to work with you, specifically they're, going to call you and say like okay, I've watched your content.
We want to work with you right, like there's a thousand lawyers out there. Each have different techniques and stuff like that, but these top tier lawyers um, I don't know like many names but like people flock to them because they want to work with them. It'S not just because they Googled um injury law in Atlanta and just found found you and be like. Okay, I'm just gon na give it a try. People are gon na actually um come to you.
They want to work with you specifically right. So that's a that's! A completely different change of mindset, rather than being just a commodity, people, are going to be okay. This is my guy. How can I make this work right?
So what are the action steps for that? So, in my opinion, short form, video content is a really really great way of actually having those short educational Snippets, especially in the last space right. You just want to like answer people's questions. You want to like give them a lot of value and you can actually easily produce those you just set up a camera um. You can watch one of my videos about the short film video scripture about the hooks.
I've made articles about all of these and you can just create those articles and you would need to post one per day or at least five per week, because you will need to get a lot of volume out, especially at the beginning. Until you know exactly the angle that works - and you also want to create one - a valuable piece of long from educational content per week, right so seven pieces of short form content, one piece of long form, content that shouldn't take you more than three hours per per Week, sorry not even per day per week, and if you don't have three hours per week to invest in your brand and your marketing, then uh. You should really look at how you structure your work and what your long-term vision for your company is, because somebody else is going to do it and these people are going to out-compete here. So what are the topics that you want to um focus on right, so in the last article I didn't include this. It'S, I think, important for you guys to know the topics um that you want to make content about right like if you look at those short form, lawyers and stuff, like that they just basically take a question.
Take one questions. For example: what happened? What should I do after a car crash or what um should I do if I want to get divorced, but I haven't told my husband or wife yet right like these little questions that people keep answering, you can search Google for that, and you just want to Keep answering those questions like you want to poke the hook at the beginning anyway, want to answer those questions, because you answer them answer. You keep answering them over and over again anyway, right like so, you can. Actually, if people ask you that the next time when they reach out by email or when they call iphonei we're going to send you that over and do you also want a consultation call right.
So that's you're saving yourself work anyway right. You basically have a chat. Bot, that's not a chat bot um, and you also want to look at training topics right. That'S very important because you want to keep replicating what is already working on those platforms and you want to focus on your personal wins because you want to create content. Also around your personal life and on clients, I would probably go like 30 30.
30 33 on all of these topics. Um, I think that's very important. Then you want to find the winning creatives. You want to find those articles, those uh value posts that people are actually sharing and liking, commenting on, even if you don't run them as ads, and then you want to run them as advertising, and this is actually what we did for my Pew and this just Exploded it right. So, basically, if you look at the whole font, we want to post educational content.
We want to turn it into advertising. Then we want to send them towards more educational content, because on average people need seven hours with your brand to buy from them to buy from you. And then we want to follow up with even more educational content. If people don't directly book a call or with um, you know a call. So what are the results of this right?
So the result of this is over 50 million organic views right if you would pay for that traffic on approximity, you pay like 20 20. For that kind of traffic, that's um! Let me just quickly do the math, I think that's a hundred thousand dollars worth of traffic. If I'm not mistaken right, so you get a hundred dollar thousand dollars worth of traffic for free. You get 300 000 followers.
Each of them is somebody that is potentially interested in. Your service depends a bit on the location right. You might get people from the Philippines or, from the UK a little bit they're, probably not gon na buy your services. The same problem that we have with my Pew is that we actually have a lot of people from the states that we are not able to sell to at the moment, and you also get you also get like incredible advertising results. This is almost the the most important stuff here right, so he used to pay twenty dollars per lead, nine dollars per lead even up to 120 granted.
These are not like big sample sizes, but like 50 60 in the end of 2023, wasn't really an anomaly and right now we are paying about 2.70 per lead, we're we're paying about. Oh sorry, two pounds: 70, that's about three dollars per lead and we're paying about. Twelve dollars per call scheduled right, so that's an insane amount of volume that we're able to generate rate just by combining those two strategies and we're not even talking about the free, organic juice that we're getting. This will add at least fifty thousand dollars or more to your monthly, recurring revenue, and you will have no competition.
Nobody will be able to compete with you, because people are competing for your attention right. You really have to let this sink in. It'S you're not going to be like just a lawyer from Atlanta or just a lawyer from New York. You got ta, be the name right like you're gon na, be that Christopher, Olivier Mike Pew you're gon na have a name and people are gon na flock to you. What is the amount of work that you need to put in for this right?
I do think it's really really manageable. At the beginning, it's probably going to take you five hours max four hours max per week. Then it's going to be three hours. You can do that on your weekend. I think it's really really worth investing in that.
It'S an exponential outcome that will get you those results massively in the future right. You need to dedicate a little bit of time in the beginning, and you know you will get the up payout fast, but maybe a little bit later right, but obviously you will need a comprehensive marketing strategy and holistic marketing strategy to get all of that. To turn those turn that traffic turn that eyeballs into paying customers, you will need a system to generate the attention which I just gave you. You need a system of capturing. The attention is very easy by actually creating uh helping people solve a problem, whether that's with content, whether that's with a lead, magnet and then you need to educate them.
At the same time, I give you the recipe for that as well, and then you will just need to converse, convert people on the phone which will be 10 times easier, because people will already know you now. I do think right, like maybe that system looks like a lot of work. It really isn't, but in case you want to have the shortcut, then I'm going to put a link in the description where you can book a free 20-minute call with me, where I can walk you through step by step of all of these methods and Frameworks that We are implementing for our clients and how you can get to your goal way faster. I can show you how you can Implement that for yourself or how we can help that Implement that for you, so one more time link is in the description below. I hope this was helpful.
I hope you gained something with that leave a like leave a subscribe, leave, a comment and otherwise check out my other article on how to create the perfect short form.
